Let’s discuss how important it is to use heading tags and what you can do to make sure you get the most out of them when using them.
What are H tags?
First, we have to understand what heading tags are and how they work. The heading tags are H1 through H6. They are H1, H2, H3 and you can see a pattern for the next 3 when you look at an HTML document. When you create a page in WordPress it will automatically create H1, H2, and H3 tags. You can determine which one is the H1 tag by looking at your source code and noting the size of each heading tag.
There is no set rule as to which one should be your H1 tag. Some say that it should be your title or headline, while others say it should be the first heading on the page. This is going to depend on what style of site you created.
What are heading tags used for? They are used to organize content on a page. Since the tags are larger and bolder, many people will use them for headings to identify different sections of their pages.
Be sure to check out our guide to learn more about H tags and their importance to your SEO strategy.
5 Tips For Optimizing Your Heading Tags
So let’s get down to the nitty-gritty of these heading tags and making them work for you. There are 2 ways to go about using heading tags. One way is to use them as a title for your pages, the other is to use them to organize sections of your pages. So we are going to talk about both ways. Here are our top tips for optimizing your heading tags.
#1 Use your heading tags to give your page titles.
The first thing you can do is just use them as a headline or title for your pages. If you want to optimize this, you are going to want to make sure that your heading tag is used as the title of your page.
To do this you can go into your Pages menu and click edit next to the page you want to customize. On the left sidebar, you will see a box where you can change the displayed title. Simply click in there and change the title and save the text.
Now when you publish your page, you will be able to see your tag as the title of your page. This is a good way to use heading tags and will add more SEO value to it.
Here is an example of a page with a title made from an H tag:
On your page, you will also be able to see that the heading tag is now bolder and larger. If you are using this for headings on a page, then you will want to try to make these heading tags stand out. Here is one way to do this. You can use a Heading Tag Style plugin to style the tags to your liking. Check out some of the plugins that we recommend in our Heading Tags Styles guide. Be sure to check out our guide to learn more about H tags and their importance to your SEO strategy.
#2 Use heading tags to create a heading structure for your pages.
Now let’s talk about the second way to use heading tags and how that will affect your SEO. Since H tags are used to organize content, you can go ahead and create a structure for your page by using the heading tags.
Let’s say if you have a long page and at the end, you have a lot of information you want to add. Perhaps you have a blogroll or a list of resources. You will want to put this stuff at the bottom of your page so it doesn’t hurt your SEO. The problem is that it can still affect your page and how Google sees it. Not to mention it may also hurt the readability of the page.
So instead of placing all this information at the end of the page, you can use H tags to break up your content. Let’s say you want to put your blogroll at the bottom of the page. To do this you will create a section with H3 tags. An h3 tag is smaller than H1, but still a decent size. You will want to make sure that the heading tags are relevant to the content surrounding them. That way it will make sense when someone is reading your content.
Here is an example of how you could create a blogroll at the bottom of the page:
As you can see this was a long section of information, but they were able to break it up with 3 H3 tags. This makes it easy for Google to scan the page and quickly get to the bottom of the content. There is nothing at the bottom that will slow down the process of reading your page.
You can do this in other areas of your page as well. You could create sections of content that you want to be easily accessible to the reader and then just use the H tags to identify them. There are no hard rules in what you can or can’t do with your pages. You will need to experiment with this to see what works best for you. Just make sure you don’t go overboard or you will end up with a page that is unreadable and won’t be optimized.
#3 Make sure they are relevant to the surrounding text
As we mentioned above, you want to make sure that your heading tags are relevant to the content that surrounds them. If you have a long story on your page and then decide to use H3 tags as headings for a list, then you need to be sure that there is relevance.
For example, in the screenshot below you will see that we have another heading tag that is not relevant to the content that surrounds it:
In this case, we were headed to the next part of the story, but it was broken up by an H3 tag. This was a mistake and just makes for a hard-to-read page. When you are using tags make sure that you are consistent with the appearance of the page and that the tags are relevant to the content around them. This will help keep your page organized and easy to read.
#4 Use more than just H1 tags
In the past, we used to think that H1 tags were the most important, but in reality, they are not. We still recommend using an H1 tag for your title, but now we recommend using H2 and H3 tags as well. This is especially true when you are using them to create sections for your page.
Remember you can have up to 6 different heading tags on a page. Let’s say you have a long blog post and want to break it up into several sections. You could use an H1 tag for your title and then use H2 tags for each section. That way the reader can easily scan through your page and read the different parts of your content.
You will want to have about 3 or 4 H2 tags for each post you write. If you only have one, Google is going to assume that most of your page is important. You also want to be consistent with your use of heading tags. If you have 2 H2 tags on one page, then you should have them on every post. Otherwise, Google will think there is something weird with your page.
#5 Keywords in heading tags
Ok, so we know that using a title is important because it gives your page a title and helps with SEO. We also know that using a heading structure can help with how you organize your page. But now we are going to talk about using keywords in your heading tags.
We mentioned earlier that H tags are important because they help Google scan your page. To do this effectively, you need to make sure that your tags contain keywords. So if you are trying to optimize your headings, then you need to make sure you have some H1’s that are optimized with keywords.
For example, let’s say you have a page that is all about dog grooming. You are going to want to include a few different kinds of keywords into your tags. For example, you could create an H1 tag that says “Dog Grooming”. This is a very important keyword to your page because it is what people will be searching for. So by using it in your tag, you are helping your page rank higher in the search engines.
You could also create an h2 tag that says “Top 10 Dog Grooming Tips”. Notice how we included a list of tips in this heading tag. This will also help with the optimization of your page.
We can then list out the top 10 tips using h3 tags.
The beauty of WordPress is that it gives you the tools to do whatever you want with your site. Using H tags is a great way to help organize your content and keep Google happy. There are no hard and fast rules for your use of headings, but you will want to experiment with them to see what works best for you. Just be sure not to overdo it since that can look strange.