In this article, we’ll be looking at meta tags and the role they play in search engine optimization for your website. We’ll be taking a look at each meta tag type and then provide a brief description of them and why they are important.
So let’s get started.
What Are Meta Tags?
Meta tags are the information that is placed in the header area of your page. Meta tags are used to add information about your page, website, and the page’s author.
When doing SEO for a website, it’s important to make sure that your meta tags are created properly and optimized for search engines.
Why You Should Use Meta Tags
There are many reasons why you should add meta tags to your pages, but we’ll just mention a few of the major ones here.
We’ve already mentioned one reason to use meta tags. They provide key information about your page to search engines. This helps to drive traffic to your website.
The next major reason to use meta tags is so people can find you. If you create a website, then including the keyword for your site in your meta tags will provide people who are searching for keywords with the ability to find your site.
Different Types Of Meta Tags
The two most commonly used meta tags are the meta description tag and the meta title tag. These two tags work together to provide search engines with the information they need about a website page. There are four different types of meta tags, and they’re all very useful in their own way.
The first type of meta tag is the description tag. The description meta tag is often characterized as the short description of a web page, and it should help provide an overview of the page.
The second type of meta tag is the title tag. The title tag is often seen as the headline of a web page. And like the description tag, it should be written to summarize the content of the web page.
The third type of meta tag is the author tag. The author tag is slightly different than the description or title tags. It’s used to identify the author of the web page.
The fourth type of meta tag is the robot tag. The purpose of the robot tag is to tell search engines what to do with the page. There are two different ways you can use the robot tag. You can use the noindex tag to tell search engines to not index the page at all, or you can use the follow tag to tell search engines to spider the page.
So far we’ve talked about all of these meta tags separately, but they are used together on a web page. Let’s look at an example of where these tags would be placed on a web page.
If you’re creating a web page, then the most common place to place your meta tags is in the header area of your web page. The header area is located in between the <head> and </head> HTML tags. But they aren’t placed in between those two tags. Instead, they should be placed before the <head> tag and after the title of the page.
Here’s a look at what a meta tag looks like in the header area of the page.
<!DOCTYPE html> <html lang=”en”> <head> <title>The Title Of My Web Page</title> <meta name=”keywords” content=”keyword1, keyword2″> <meta name=”description” content=”This is a meta description”> <meta name=”author” content=”John Doe”> <meta name=”robots” content=”all”> </head>
If you wanted to add multiple meta tags, then you could just add another set of meta tags for each tag you want to add.
<!DOCTYPE html> <html lang=”en”> <head> <title>The Title Of My Web Page</title> <meta name=”keywords” content=”keyword1, keyword2″> <meta name=”description” content=”This is a meta description”> <meta name=”author” content=”John Doe”> <meta name=”robots” content=”all”> <meta name=”keywords” content=”keyword3, keyword4″> <meta name=”description” content=”This is a second meta description”> <meta name=”author” content=”John Doe”> <meta name=”robots” content=”all”> </head>
Finding Keywords To Add To Your Meta Tags
The first thing that you want to do is find some keywords to include in your meta tags. You can use any of the online search tools out there, but one we like is Google’s Keyword Planner Tool. It’s a free tool that gives you keyword ideas and suggestions.
So how do you use this tool?
First, go to AdWords’ Keyword Planner Tool. Choose a location that you wish to target. If you want to target multiple locations, then you can add up to 10 locations at once. Next, select a language for which you want to see keyword data. At the top of the page, you’ll see an option to filter by network. Click the network that best matches the type of website that you’re trying to optimize for. Adding these filters is important because it helps narrow the results you’ll get from the tool. Next, you’ll want to start typing in search terms into the keyword field. As you start typing, you’ll see keyword suggestions appear below the keyword area. If you see a keyword that you like, then click on it and Google will show you the details about that keyword, including average monthly searches and the Competition score for that keyword.
Keep adding keywords until you have a list of keywords that you like.
Now that you have your keywords, it’s time to add them to your meta tags.
Depending on the content of the page, you may want to include your keywords multiple times throughout your meta tags. And some meta tags are more important than others, so you should include your keywords more often in those tags.
The description tag and the title tag are two of the most important meta tags, and they should contain your keywords. But you may also want to include your keywords in your author or robot tags.
Once you have placed your keywords in your meta tags, be sure to check your web page to make sure that the tags are still intact. Sometimes search engines don’t index meta tags, and if that happens to be the case, then your efforts may have been in vain.
Nevertheless, if the search engines index the tags, you should see an increase in traffic to your website.