A meta description is a short piece of text that is found at the top of your website’s pages. It gives your site’s visitors a description of what they can expect to see on the page that they have landed on. Search engine crawlers use this information to determine whether or not your pages are high enough in quality to be included in the search results. If you don’t include a meta description on your page, Google will select something for you based on a formula that they have created. To avoid this, you should make sure that you always include a meta description on your page.
Some people believe that if you include keywords in your meta description, it will help you to gain higher rankings. There is no evidence to support this belief and Google has stated that this is not accurate. This doesn’t mean that you shouldn’t include keywords in your meta descriptions. Not every single page on your site will have the same keywords so it’s important to include them in your meta descriptions.
In addition to including keywords, you should also make sure that you include some engagement-inducing content. Your meta descriptions need to stand out among the rest of the buzz. You need to make sure that the copy is clear, concise, and interesting so that your readers will want to click on your links.
If you don’t know where to start with writing your meta descriptions or if you want to improve your existing meta descriptions, then read on to get some basic tips for writing better meta descriptions.
Basic Tips for Writing Better Meta Descriptions
There are different ways to write meta descriptions. They can be short and sweet or long and drawn out. They can be funny or serious. The best way to write a good meta description is to be unique. One of the greatest things about the internet is that there is bound to be something for everyone. If you want to make your meta descriptions stand out, try combining your love for humor and your topic. It’s a great way to get people to sit up and take notice of your work.
As an example, let’s talk about a few different styles of meta descriptions and how they can affect your search rankings.
The Clichéd Meta Description
There is nothing wrong with this approach but you have to make sure that you add a little something special. There are a lot of sites out there that use a boring and clichéd approach so if you want to stand out, you have to do something that makes you different from the rest. This doesn’t have to be funny. Not everything has to be funny or entertaining.
The Story Teller
If you are a writer and have a particular talent for storytelling, you can incorporate your writing skills into your meta descriptions. You could write something that tells a story. That’s not to say that you should use every single meta description as an opportunity to tell a story, but if the opportunity arises, go for it. The story has to be related to your niche in some way, however. That doesn’t mean that you can’t tell a story about your grandmother who was raised on a farm. Just be sure that your story is somehow directly related to your niche.
The Political Meta Description
This works great if you are writing about politics or just something controversial. This type of meta description is never boring and always entertaining. It gets people talking which means that they are going to be more likely to share what you wrote. However, it does have a downside. People may only read it because they want to disagree with what you have written. As long as you have backup evidence to prove your points, that’s understandable.
The Informative Meta Description
This is the type of meta description that is the least engaging. It’s all facts and figures that make up your article. But if you want to make it work, you can incorporate some humor into it. Some writers like to write a funny or interesting intro and an informative body while others prefer to tell their readers exactly what they’re going to get. You can do either, so don’t worry if you decide to opt for the informative meta description.
Meta descriptions are both a blessing and a curse. They can help you to stand out in a crowded field and get you noticed by people who aren’t even looking for what you have to offer. They can also be a cause for concern as you don’t want them to reduce your sales. If you’re willing to put in the effort, you can write a really good meta description that will help you to attract potential customers.
If you would like help with your meta descriptions, there are some great tools on the market. Some of these tools will even write meta descriptions for you.